About Us

We are founded on the belief that ethical and clean beauty should be the norm, ELUXURA is changing the face of the luxury cosmetics and fragrance segment from a market overrun by mainstream brands mindlessly peddling mass-produced and ubiquitous items, leaving no room for individuality, often toxic and devoid of real ingredients, into one that redefines the focus on luxury as a state of wellbeing.
We, at ELUXURA, believe that the customer—whether they are just looking to go one notch higher by building an ethical skincare routine based on pure ingredients, or seeking exceptional fragrances made of higher-quality authentic ingredients, that will satisfy their discerning taste—should reap the long-term benefits of shifting to real luxury - sustainable luxury through an online destination that puts the spotlight on ethical beauty and sophisticated perfumes.
ELUXURA invites everyone to raise their standards and shift to ethical beauty, made with as much as possible pure ingredients. A movement to sustainable and clean beauty begins, when consumers ask more from their brands and the companies behind them, leading to better solutions for both our health and environment around us.
Angela Turovskaya, founder of ELUXURA says " Luxury is innately sustainable, as it focuses on quality through genuine, as much as possible pure ingredients, mindful manufacturing and craftsmanship.
ELUXURA wants to put the spotlight on this principle, and through it, accelerate the change in the market and consumer mindset towards making the ethical beauty choice the only choice."
Welcome to ELUXURA- The Heart of Pure Luxury