Elasticizer

"The Elasticizer is our original cult hair repair product. We designed it for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our best seller today. Cate Blanchett, Kate Winslet and Georgia May Jagger are all converts, and with such advocates, we are confident our salon quality, at home hair treatment will work for you too. The Elasticizer was the world’s first deep conditioning pre-shampoo treatment, and it is full of genuinely effective ingredients like Castor Oil and Hydrolyzed Elastin that rehydrate your hair. This revolutionary moisturising hair mask is suitable for all hair types (including Afro-Caribbean, Coarse and Fine) and will give your hair added strength and elasticity to protect it from everyday threats like brushing and heat styling. Plus, it gives you that all-important feel good factor. If you are going to invest in just one product, this would be it. But you could achieve even better results by adding a Philip Kingsley shampoo and conditioner tailored to your individual hair type. We believe it is the best way to give yourself life changing hair. Paraben and fragrance free formulation."